Traveloka – Southeast Asia's Lifestyle Superapp & OTA Unicorn
10 min read
Traveloka – Southeast Asia's Lifestyle Superapp & OTA Unicorn
🚀 Traveloka Quick Facts 2025
Founded: 2012
Headquarters: Jakarta, Singapore
Monthly Active Users: 40–50M
App Downloads: 140M+
Total Funding: $1.2B+
Presence: 8 countries SEA & Australia
- SEA’s #1 travel & lifestyle superapp, 140M+ app downloads, 40M+ monthly users
- Network: Flights, hotels, car rental, activities, insurance, paylater—all in one
- Raised over $1.2B from East Ventures, GIC, BlackRock, Expedia, JD.com…
- 10,000+ partners, 2,500+ employees, “Unicorn” since 2017
Traveloka is Southeast Asia’s all-in-one travel, lifestyle and fintech superapp, leading the way in digital bookings and experiences for over 40 million users every month. As a cross-border platform with global ambitions, Traveloka powers travel, lifestyle and daily needs both in the region and internationally.
Overview & Mission
- Company: Traveloka Group
- Industry: Traveltech, OTA, Lifestyle, Fintech
- Mission: Empower all Southeast Asians to enrich their lives and experiences through technology
- Vision: Be the regional #1 superapp, simplifying travel, experience and mobility for everyone
Market Pain Point
Problem: 650M SEA consumers face fragmented travel, booking and lifestyle services—complex, time-consuming, unreliable.
Traveloka’s Solution: All-in-one mobile-first platform for flight, hotel, experiences, mobility, insurance, finance—personalized, reliable, seamless payment & support.
Competitive Advantage
- Network: 140M+ downloads, >40M MAUs, 8 countries, 10,000+ partners (airlines, hotels, attractions, car rental...)
- Superapp: 20+ services—travel, lifestyle, health, insurance, pay-later, business
- Mobile-first: 80%+ bookings via app, digital onboarding, seamless UX, multilingual 24/7 support
- Fintech: Integrated payments, Buy Now Pay Later, insurance product suite
- Backers: Raised $1.2B+ (East Ventures, GIC, JD.com, BlackRock, Expedia, Sequoia, Sovereign funds...)
Business Model & Revenue
- Commission from bookings (flight, hotel, tours, transport, insurance…)
- Premium placement for hotels, advertising, B2B SaaS
- Fintech: PayLater/credit, travel insurance, payment ecosystem
- Superapp—lifestyle add-on revenue (attractions, culinary, daily essentials)
User & GMV Growth 2015–2025
Traveloka User & GMV Growth (2015–2025)
Growth & Performance Highlights
| Metric | Data |
|---|---|
| Founded | 2012 |
| Monthly Active Users | 40–50M (2025) |
| App Downloads | 140M+ (2025) |
| GMV (2024 est.) | $12B+ |
| Countries | 8 in SEA & Australia |
| Funding Raised | $1.2B+ |
| Employees | 2,500+ |
| Major Partners | Accor, Hilton, AirAsia, Singapore Airlines, Agoda, Disney... |
Funding, Team & Investors
- CEO/Co-Founder: Ferry Unardi (Harvard MBA, Forbes U30 Asia, tech leader)
- Co-Founders: Albert, Derianto Kusuma (Stanford grads, ex-tech)
- Team: 2,500+ staff, >400 engineers, tech & digital commerce experts
- Main investors: GIC, Sequoia, JD.com, Expedia, BlackRock, sovereign funds
Ferry Unardi (center), Albert, Derianto Kusuma – founding team of Traveloka
Achievements & Social Impact
- #1 travel app in Indonesia, Top 3 Southeast Asia and Australia
- EPIC Sale 2024: 35M+ users, 127% transaction growth (2024), 10,000+ campaign partners
- Networked with every major airline, chain hotel, mobility platform in SEA
- First-to-market with BNPL/pay-later, 24/7 insurance, multi-product superapp
- COVID Relief/Community programs—helped millions with flexible travel, refunds, and charity
Exit Strategy & ROI Outlook
- IPO-ready: plans for listing in US, SG, or ID within 2–4 years
- Strong M&A case: global OTA, hospitality/fintech, or digital unicorn acquirer
- High revenue stickiness, ecosystem cross-sell, deep data/tech moat
Risks & Solutions
- Risks: travel market/black swan volatility, competitor platforms (Agoda, Booking, Klook…), regulation/fees
- Solutions: diversified product, stable fintech/insurance streams, loyal MAUs, AI-driven support, local payment
- Security/policy: regional compliance, global best practices, top-tier payment/IT controls
SWOT Analysis of Traveloka (2025)
SWOT Analysis – Traveloka (2025)
“We built Traveloka to empower people to explore and create new memories anywhere, anytime. Our passion is to solve for customers; our calling is to unlock Southeast Asia’s potential.”
— Ferry Unardi, CEO & Co-founder Traveloka
Giới thiệu App du lịch hàng đầu, một chạm đi bất cứ đâu | Traveloka | Việt Nam (YouTube)
Traveloka is the regional champion for travel, lifestyle and mobility—empowering millions with seamless, mobile-first journeys and access to global experiences.
What’s Next / Future Roadmap (2025–2028)
- 2025: Expand Traveloka fintech (BNPL, credit, insurance), launch AI concierge, 200M+ GMV/year
- 2026: Reach 200M app downloads, launch superapp daily needs in SEA
- 2027: IPO in US/Asia, new markets (Middle East, South Asia), loyalty program 2.0
- 2028: Launch B2B SaaS booking for SMEs, scale hospitality/experience ecosystem x3
- Ongoing: R&D, AI/UX enhancement, API partner hub, support for tourism/SME digitalization
Vision: Traveloka—to unlock every life moment for every traveler, everywhere.
Register Your Interest in This Project
“Skillset and Toolset are merely the ingredients, but Mindset is the flame. Without the right willpower, perseverance, and thirst for breakthrough, even the best tools remain dormant. Mindset determines the game.”
— Hoang Vinh, CEO MPR - Market and Product Research
Sources Aggregated for Investors:
- About: Traveloka.com
- Funding/Financials: AsiaTechDaily | Brief History
- Market/Partners: ThirdHemisphere
- Team/Founders: Ferry Unardi & Traveloka
- Product/Impact: Traveloka Journey
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